Client:

Flying Dog Brewery

This small, scrappy craft beer maker has bottles featuring artwork by Ralph Steadman. Hunter S. Thompson was a friend of the company’s founders. With rabble rousers like these as our inspiration, we couldn’t help but take on the clichéd conventions of big beer advertising in this POS campaign.

Headline:

You are not here!

Copy:

And thinking that a certain beer will magically transport you here is a load of B.S. Sorry. A well-made beer should make you happy even if you’re skivvy-clad and sofa-bound. So grab a Flying Dog, taste the quality, and enjoy the here and now.

Tag:

Good beer. No bullshit.