Client:

Vail

Vail has long been known as a winter destination.

We created this campaign to focus on the beauty

and grandeur of Vail in

the summertime.

Headline:

The dilemma: Tell everyone you know or tell no one.

Copy:

It’s one decision that can wait. Because right now, there’s a trail with your name on it. For a summer guide to the ultimate mountain playground, call 1-800-801-9718 or visit www.vailalways.com.