Client:

Flying Dog Brewery

This small, scrappy craft beer maker has bottles featuring artwork by Ralph Steadman. Hunter S. Thompson was a friend of the company’s founders. With rabble rousers like these as our inspiration, we couldn’t help but take on the clichéd conventions of big beer advertising in this POS campaign.

Headline:

Do they really help

pick a beer.

Copy:

Let it be said, we’re not anti-breast. But they have little to do with making great beer. We ask you to focus on our superior taste and quality. Don’t let some hypnotic knockers trick you into buying a lesser beer.

Tag:

Good beer. No bullshit.