Client:

Vail

Vail has long been known as a winter destination.

We created this campaign to focus on the beauty

and grandeur of Vail in

the summertime.

Headline:

From this day forward the space between summers is officially an eternity.

Copy:

Five days of vacation. Three hundred and sixty days to relive them. You’ll make it. For a summer guide to the ultimate mountain playground, call 1-800-801-9718 or visit www.vailalways.com.