Client:

Vail

Vail has long been known as a winter destination.

We created this campaign to focus on the beauty

and grandeur of Vail in

the summertime.

Headline:

One moment. Six pages in your journal.

Copy:

Begin a new chapter (or two) in your life at Vail. For a summer guide to the ultimate mountain playground, call 1-800-801-9718 or visit www.vailalways.com.