Client:

Xcel Energy

There are big and little things consumers can do

to conserve energy, save money and help the environment. We pitched this campaign to Xcel as a simple, engaging way to educate consumers.

Headline:

Compact fluorescents are soooo money.

Copy:

Over the life of one CFL bulb you can save approximately $25. Multiply that by several bulbs in your house and ka-ching. To learn more ways to save money and conserve energy, visit xcelenergy.com. You get all of our energy.