Client:

Flying Dog Brewery

This small, scrappy craft beer maker has bottles featuring artwork by Ralph Steadman. Hunter S. Thompson was a friend of the company’s founders. With rabble rousers like these as our inspiration, we couldn’t help but take on the clichéd conventions of big beer advertising in this POS campaign.

Headline:

No need to ponder beautifully non-descript mountain streams.

Copy:

A good beer should conjure images of whatever you want. If you pop open a Flying Dog and picture yourself in a Babylonian bordello, that’s your bag. An Olsen twins sandwich? Giddyup. An Ozark canoe cabin? Okay. Just enjoy the taste.

Tag:

Good beer. No bullshit.