Great Divide was launching a new and tasty modern IPA. The beer comes with the great hoppy profile traditionally found in IPAs, but with a lighter finish and a lower ABV. Named Heyday Modern IPA, the beer is ideally suited for whatever the day holds. In launching the new beer, we wanted to define what “Having a Heyday” meant and get people to remember the name. The video was part of a microsite and social campaign created in collaboration with GRIT Denver.