When a little one gets lice, it’s a stressful situation for both parent and child. In addition to the gross factor, there’s often a feeling of failure and embarrassment for the mother. The Lice Clinics of America offers a discreet and easy-to-use home solution that alleviates the embarrassment. With this mom-targeted campaign, we wanted to create a compelling and humorous story that seamlessly demonstrated the product to drive sales. Project with Molio and Fueld Films.