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Ryan Johnson

WRITER / CREATIVE DIRECTOR

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Optimist Serum

Smoky, spicy and supply-chain-aged. Optimist Serum is a craft cocktail created to give our clients and partners a glimmer of hope. And a strong drink. This bottle is a step beyond the Dark Times of 2020. And while 2021 didn’t get us quite out of the woods, we’re looking forward, not backward. With a ready-to-drink mezcal craft cocktail in custom-textured, letter-pressed and laser-engraved bottles. The second entry in what we hope will become a long, boozy series. Look to the future. Drink in the now.

In collaboration with Lamora Design.

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